editorial

rise + wander: a craft story | philadelphia branding photography

Though they’ve taken on different names over the years, Craft Stories have always been focused on the same principle: when your craft is your career, business is absolutely personal, and that’s a good thing.

Craft stories show your audience how the product or service you’re sharing is literally a labor of love, which helps them connect more meaningfully with you as a person, not just a faceless online identity or an end product. It’s like if you took a traditional branding session and leveled it up, inviting viewers in to see not just who you are, but how you actually create. Rise + Wander is a perfect example of this; you may not need to see behind the scenes to appreciate her art, but once you do pull that curtain back, it makes you understand the value of what she’s created on a much deeper level.

Craft Stories are for anyone who makes a living from what they love. Whether you’re an artist, designer, baker, or instructor, there’s an compelling human story in the work that you’re doing, and people want to know about it.

The structure of your Craft Story session is totally customizable, whether you need photos for your website & social media, or maybe you’d like to pitch to a magazine or blog to feature your business, and you want to supply them with images that will show your business at its best.

The possibilities for Craft Stories are basically endless, and all it takes to get the ball rolling is a conversation.

butcher's sew shop: a craft story | philadelphia branding photography

I first came to know Butcher’s Sew Shop as a student in their knits 101 class, and I was immediately head over heels for pretty much everything they stand for: taking the fear out of making clothes, striking the perfect balance between patiently guiding students and giving them space to take risks, and cultivating a welcoming and inclusive space where anyone can enjoy creating in the supportive company of like-minded people. So when Mali asked me to shoot this class session, to put Butcher’s story to images so we could show everyone else just how incredible the learning experience is here, it felt a little bit like winning the lottery - so many things I care about came together all in this one project.

I couldn’t be more thrilled to have had the chance to help show the rest of our community what a treasure Butcher’s Sew Shop is to the Philly maker + small business scene. Being able to shoot for small businesses I personally support & believe in, exactly like Butcher, is the type of work I’d happily do forever.